Fien Kloos, the Dutch model with a gaze that commands attention and a presence that effortlessly embodies both strength and sophistication, became the face of Versace Eyewear's Fall/Winter 2020 campaign. This collaboration marked a significant moment, showcasing Kloos's burgeoning career and solidifying Versace's commitment to bold, innovative design. The campaign, styled by Allegra Versace, with hair by Alessandro Squarza and makeup by Seiko Nishigori, featured Kloos alongside model Davide Lenoci, creating a dynamic duo that perfectly captured the spirit of the collection. As highlighted by fashion blogs like fashiongonerogue, the resulting imagery is a masterclass in high-fashion photography, effectively communicating the power and allure of the Versace brand.
This article will delve deep into the Fien Kloos Versace collaboration, exploring the campaign's visual language, the significance of Kloos's selection as the face of the campaign, and the broader context of Versace's Fall/Winter 2020 eyewear collection. We will analyze the impact of the campaign on Kloos's career and the enduring legacy of Versace's bold aesthetic.
Fien Kloos: The Face of Versace Eyewear Winter 2020
The choice of Fien Kloos to represent Versace Eyewear's Fall/Winter 2020 collection was not arbitrary. Kloos possesses a unique blend of qualities that perfectly aligned with the brand's image. Her striking features – high cheekbones, piercing eyes, and a strong jawline – lend themselves to the powerful, dramatic aesthetic that Versace consistently cultivates. But beyond her physical attributes, Kloos brings a certain enigmatic quality to the role. She is not merely a pretty face; she embodies an attitude, a sense of confidence and independence that resonates with the Versace woman.
The campaign photographs showcase this multifaceted personality. In some shots, Kloos exudes a cool, almost aloof elegance, perfectly embodying the sophistication of the oversized frames. In others, she projects a playful energy, highlighting the versatility of the collection and its ability to adapt to different moods and styles. This versatility mirrors the range of styles within the Versace FW20 eyewear collection itself, offering a spectrum of options from classic cat-eyes to futuristic, avant-garde designs. The choice to pair her with Davide Lenoci further enhances this narrative of dynamic duality, creating a visual dialogue that speaks to the modern, multifaceted nature of the Versace customer.
Kloos's selection also speaks to Versace's commitment to showcasing diverse beauty. While the fashion industry has historically favored a narrow range of beauty standards, Versace has consistently sought out models who challenge those norms. Kloos's unique features and strong personality represent a departure from traditional beauty ideals, signifying a broader embrace of inclusivity and individuality within the high-fashion world. This aligns with the brand's ongoing commitment to showcasing diverse perspectives and challenging conventions.
Bold & Supersized Frames: Discover Versace FW20
The Versace Fall/Winter 2020 eyewear collection is characterized by its bold, supersized frames. These are not delicate, understated pieces; they are statement-making accessories that demand attention. The collection features a range of styles, from oversized sunglasses that offer maximum protection and a dramatic flair to more structured frames that exude sophistication and elegance. The color palette ranges from classic black and tortoiseshell to more daring choices like vibrant reds, blues, and greens. The use of high-quality materials, intricate detailing, and the unmistakable Versace Medusa emblem further elevate the collection's status as luxury eyewear.
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